Quality Web Design

At Affordable Prices

Website Marketing

Now that you have your site with all its bells and whistles,
                   where are all the visitors you want to come and see it?

In order to attract visitors to your site you need to mount a campaign of web site marketing and promotion. Contrary to what many marketing and promotion agencies will tell you this need not be expensive or complicated.

Business and Internet Directories

One of the best and easiest ways to begin promoting a site is to gain incoming links from reputable business and internet directories. Very often the entries on these sites will at first appear higher in the search results pages than your actual site. This is nothing to worry about, in fact it shows that the search engines are finding links to your site which it will follow and help them to index your pages and understand them. When you purchase a site from us we will place an entry on the top five free UK directories, for free.

These are:

• Freeindex
• Hotfrog
• UK Small Business Directory
• The Local Web
• AboutUs Wiki

If you wish we can submit entries onto other directories, free or paid, which may be relevant to your particular business. This will incur an extra cost based on the time making the entries and any cost incurred in entry fees. Fees charged by directories will be documented.

Pay-Per-Click(PPC) Advertising

Pay per click advertising can be a great way to attract traffic when your site is new and not appearing high in the natural or organic search results. These ads usually appear at the top and down the right hand side of the search results pages.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter(Bing) are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

In essence you will contract for a pre-determined period to pay an amount of money each time one of these ads is clicked upon.

As a short term method of attracting traffic to your site it is worth considering this option. If you wish to explore it we can provide you with a more detailed explanation of how it works and discuss the suitability in regards to your business.

Email Marketing

An invaluable method of advertising your website and hence your services and/or products can be  that of Email Marketing.

We can design a HTML email for you which will be a modelled on your web site design. This can be delivered to target businesses to provide information and a link to your site.

The emails are best delivered via a reputable, professional mailing service which will ensure both efficient delivery and that you comply with relevant legislation.

Offline Material

Why should you be concerned with offline material now you’ve got yourself online? Well many people still look in hard copy directories like Yellow Pages. If they see your ad with your website address they will likely take a look there before actually contacting you so they can see what services you offer and even what sort of work you have already carried out. It will be worth spending a little next time you make your Yellow Pages entry to have an ad that will include your website address.

Also consider taking out an ad in your local newspaper classifieds in order to advertise the address.

An excellent way of advertising almost anything is by the means of posters and flyers. We can design and arrange the printing of these for you and can also have them distributed or delivered.

Banner & Text Link Advertising

Another means of advertising your site and business is to pay to place banner or text link ads on relevant web sites to your business. These may be local suppliers or trades allied to your own, local or national trade directories.

We can design attractive banner image ads which can be uploaded to your server and a code snippet can then be sent to the site that will carry the ad in order to display it. Alternatively the image can be sent with the relevant URL for placement.

Forum and Messageboard Seeding

Placement of posts containing your site URL on relevant forums and messageboards can also help to drive traffic to your site. However this must be carefully and strategically done, simply plastering the URL over  non-relevant forums could result in complaints of spamming.

Mercury14-webdesign - Web designers providing Web Design, Search Engine Optimisation(SEO), Graphic Design and Marketing in Cardiff, Newport, Barry, Penarth, The Vale of Glamorgan and South Wales.

 Designed by Mercury14-webdesign

Main Pages

Additional Pages

Copyright © 2010 Mercury14-webdesign